By Greg Evans
Well, that was fast: Director Ivo van Hove’s West Side Story joined Broadway’s Million Dollar Club after only six previews, grossing $1,254,440 in its first week of performances.
The musical revival, with all-new choreography by Anne Teresa de Keersmaeker, filled all seats at the Broadway Theatre for the week ending December 15, with a hefty $120 average ticket price pushing box office receipts to 97% of the production’s potential.
The strong showing chipped in to keep total Broadway box office of $38,869,141 about even with the previous week, despite a roster of 34 productions that’s one fewer than the week before. Total attendance was 302,872, about 2% more than the previous week.
West Side Story, featuring a record-setting cast of 32 Broadway first-timers, certainly is one of the most anticipated shows of the season, stoked by van Hove’s reputation, the beloved score and an intriguing New York TV ad campaign that preceded the show by months. And West Side Story doesn’t even officially open until February 6.